Utilize financial power and brand
image to spur expansion in emerging
markets (S5,6; O1)
2. Utilize strong intellectual properties
and strategic partnerships to tap
into/further expand in the singleserve
coffee market (S4.8; O2)
3. Utilize the wide variety of flavors and
successful product lines to penetrate
the flavored coffee market in the U.S.
(S1,9; O3)
4. Utilize high quality, brand image, and
customer service to penetrate the
courtesy coffee market in the U.S.