But perhaps the biggest change has been due to technology. We now live in a world of digital communication and social media. This has dramatically increased our speed of communication. Filtering through this massive volume of communication has become a task in itself and makes it hard to focus clearly on the most relevant facts. Leaders must therefore be in touch all the time and are expected to make immediate decisions. There is also increased accountability due to greater transparency. Both these factors pile constant pressure onto the shoulders of many leaders.