customer partici- pation behavior and customer citizenship behavior. Each factor consists of four dimensions. Customer participation behavior con- sists of information seeking, information sharing, responsible behavior, and personal interaction. Customer citizenship behavior consists of feedback, advocacy, helping, and tolerance. Information seeking consists of 3 items, information sharing consists of 4 items, responsible behavior consists of 4 items, personal interaction consists of 5 items, feedback consists of 3 items, advocacy consists of 3 items, helping consists of 4 items, and tolerance consists of 3 items