1. How do you account for the reluctance of competitors to imitate the successful efforts of another firm in their industry? Under what circumstances is imitation likely to be embrace
2. To date McDonald's has shunned diversification into unrelated food operations as well as nonfood options. Discuss the desirability of such diversification efforts.
3. Eventually and this may come sooner than most think-there will no longer be any choice locations anywhere in the world for new hamburger outlets. As a McDonald's stockholder, I'm getting worried." Discuss.
4. Does the size of McDonald's give it a powerful advantage over its competitors? Why or why not?
5. What do you think is McDonald's near-term and fong-term potential? What makes you think this?
6. Is it likely that McDonald's will really realize $1 billion in additional revenues coming from imitating Starbucks?
7. Discuss the importance of market share in the fast-food industry.
8. Discuss the desirability of McDonald's efforts to insist on the same price in all domestic restaurants.