also spelled as eoljjang or uljjang (Korean pronunciation: [ʌl.tɕ͈äŋ]), is a popular South Korean term literally meaning "best face" or "good-looking". Originally used as a slang term, this word in the English lexicon has evolved into describing a person that follows specific style of fashion. A person desiring ulzzang status would gain popularity on the internet through entering contests where their photos are judged and chosen by voters, though many became well-known eoljjangs from having popular Cyworld accounts [importance?] or have gained popularity in school for being attractive.
Many ulzzangs model for popular Korean fashion websites, and some have entered the Korean entertainment business and have since risen to stardom.