It goes like this: The eye sees that new new car. From the past data input (both external and mental cooking) the mind remembers that this is a car, a car that I like, a car that I want, a car of high status, a car that will make me happy. The mind quickly decides- good picture, good car. This subliminally fast action is the act of perception. Similarly the ear hears the rattle and clunk that my present car makes. From the past data input (both external and mental cooking) the mind remembers that this is the sound of wearing out, aging, breaking down, of low status. The mind quickly decides, bad sound, and quite possibly, bad car. All of this data, the form (the sight and sound) and the judgment (good and bad), are kept as new data in the mind
And so it goes, thought after thought.