Clearly southwest had used its corporate culture to facilitate labor management cooperation. Getting the employees to personally identify with the company, herb Kelleher persuaded representatives of the southwest unions to give up restrictive work rule and narrow job classifications and to accept instead flexible employment practices . as a result, southwest’s union contracts- unlike those of other carriers- stated that any qualified employees may perform any function, hence allowing the texas carrier to cross- utilize crew members achieve a record turnaround , and thereby save both time and money. It was not uncommon , indeed, for southwest pilots to help at the boarding gates, for ticket agents to load and unload luggage, and for flight attendants to pick up the trash and stock provisions.