A cursory Google search reveals more than 3 million articles offering tips on marketing to, earning the trust of, and understanding the monetary habits of Millennials. And if you type “Millennials” into Twitter’s search bar, the results are a striking mix of earnest warnings—“Beware of how Millennials view office promotions”—and retorts like “Love when people write about Millennials as if it’s a new species they’re trying to figure out.”