The Theaters’ Ticket Windows
Customers can select their seats, buy in advance of the show, pay the full face value, obtain the actual tickets right away (no queuing again on the night of the show to change the vouchers for tickets). Compared to kiosks and the Internet, customers have to go to the theater from their place of residence or work. Kiosks and the Internet offer similar profiles of beneficial features without having to go far to buy the tickets. On competitive advantages of the kiosks and Internet purchase, Big Apple Marketing stated:
We feel that the kiosks offer several advantages compared to buying tickets at theater box office, by telephone, “TKTS” booth, Ticketmaster, and other purchase methods. Kiosks would offer:
1. The ability to select among available seats by viewing the theater floor plan on the screen at the kiosk and on the website, thereby minimizing the risk of unpleasant surprises when you are seated in the theater;
2. Thumbnail summaries of all the shows listed, just touch the screen on the title of the show and the summary appears in a box until the customer touches another title.
3. The ability for customers to retrieve reviews from newspapers, TV and radio by show on the screen.
4. The ability to view a 30 second video of the show on the screen.
5. Immediate delivery of a ticket voucher to be turned in for the actual tickets at the “Tickets called-in” window of the theater.
6. Kiosks would be easily recognizable after the heavy launch communication campaign.
7. Located in many heavily trafficked public places giving easy access to tickets, queuing time at the kiosks would be minimal, and tickets could be purchased earlier than at “TKTS” booths, and thus offer the possibility of buying tickets early for any show and avoid being limited to the remaining shows typically available at the “TKTS” booths.
8. A button on the screen to receive live help.
9. Kiosks allow last minute buying without having to go to one of the two TKTS sites.
and continued:
Ticket buying via the Internet, also offered by TSI, currently accounts for a large fraction of ticket sales, but will continue to grow rapidly. The great majority of theater-goers have access to the Internet at home or at work, except for foreign tourists who have much less access. The convenience of booking via the Internet is even greater than via kiosks. It is a safer and faster transaction, e-tickets are printed immediately as vouchers, one does not even need to walk to a kiosk and can make reservations at any time that is convenient. No additional fee is charged per ticket.
The Theaters’ Ticket WindowsCustomers can select their seats, buy in advance of the show, pay the full face value, obtain the actual tickets right away (no queuing again on the night of the show to change the vouchers for tickets). Compared to kiosks and the Internet, customers have to go to the theater from their place of residence or work. Kiosks and the Internet offer similar profiles of beneficial features without having to go far to buy the tickets. On competitive advantages of the kiosks and Internet purchase, Big Apple Marketing stated:We feel that the kiosks offer several advantages compared to buying tickets at theater box office, by telephone, “TKTS” booth, Ticketmaster, and other purchase methods. Kiosks would offer:1. The ability to select among available seats by viewing the theater floor plan on the screen at the kiosk and on the website, thereby minimizing the risk of unpleasant surprises when you are seated in the theater;2. Thumbnail summaries of all the shows listed, just touch the screen on the title of the show and the summary appears in a box until the customer touches another title.3. The ability for customers to retrieve reviews from newspapers, TV and radio by show on the screen.4. The ability to view a 30 second video of the show on the screen.5. Immediate delivery of a ticket voucher to be turned in for the actual tickets at the “Tickets called-in” window of the theater.6. Kiosks would be easily recognizable after the heavy launch communication campaign.7. Located in many heavily trafficked public places giving easy access to tickets, queuing time at the kiosks would be minimal, and tickets could be purchased earlier than at “TKTS” booths, and thus offer the possibility of buying tickets early for any show and avoid being limited to the remaining shows typically available at the “TKTS” booths.8. A button on the screen to receive live help.9. Kiosks allow last minute buying without having to go to one of the two TKTS sites.and continued:Ticket buying via the Internet, also offered by TSI, currently accounts for a large fraction of ticket sales, but will continue to grow rapidly. The great majority of theater-goers have access to the Internet at home or at work, except for foreign tourists who have much less access. The convenience of booking via the Internet is even greater than via kiosks. It is a safer and faster transaction, e-tickets are printed immediately as vouchers, one does not even need to walk to a kiosk and can make reservations at any time that is convenient. No additional fee is charged per ticket.
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