The striking finding is that there is much segment commonality across coun
tries,
and considerable segment disparity within a country’s baby boomers. For
example, the Socially Aware segment in Australia is kindred with the Autono
mous
Rebels identified in Canada and the Actualizers in the United States. But
Australia’s Socially Aware baby boomer is quite distinct from that nation’s Visi
ble
Achievement, Something Better, or Conventional Family Life baby boomer,
and the same differences are apparent when one compares different baby boomer
segments within each of the other countries.
at KASETSART UNIV on March 31, 2014