Apart from that, Starbucks can introduce delivery service for its products in designated areas. The delivery service will bring convenience and saves time. Those people who are craving for coffee / tea need not have to frequent the physical outlets to get their beverages instead they can call the hotline and make their orders. With this in place, this might increase the market share as Starbucks can reach more customers due to the ease of getting in touch.
To enhance its reputation and acceptance from the people in Thailand, Starbucks must intensify itself in more corporate social responsibilities activities in that particular country. Starbucks can hold and participate more in charity related event, such channeling resources to help those in need such as disabled people, poor families, people in Haiti, natural disaster victims and so on . The commitment in generosity will ensure its presence felt around the world and creating goodwill for the company.
Apart from that, Starbucks can introduce delivery service for its products in designated areas. The delivery service will bring convenience and saves time. Those people who are craving for coffee / tea need not have to frequent the physical outlets to get their beverages instead they can call the hotline and make their orders. With this in place, this might increase the market share as Starbucks can reach more customers due to the ease of getting in touch.To enhance its reputation and acceptance from the people in Thailand, Starbucks must intensify itself in more corporate social responsibilities activities in that particular country. Starbucks can hold and participate more in charity related event, such channeling resources to help those in need such as disabled people, poor families, people in Haiti, natural disaster victims and so on . The commitment in generosity will ensure its presence felt around the world and creating goodwill for the company.
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