4.3 Opportunities
The tourism industry in booming in Hong Kong, with more and more tourists from mainland China, Southeast Asia and other parts of the world. Economic performance in China and most of Southeast Asian countries has been stable and satisfying, raising the income per capita and increasing the population of middle-class. Budget airlines appeal to middle-class tourists because it provides them with opportunities to travel with limited time and budget. Therefore, as traveling becomes the most popular choice for leisure, budget airlines could seize the opportunity to serve numerous middle-class customers.