1.
The graphic advertising is a wide domain, which allows a creative and peculiar work, using a large scale of consecutive elements, such as: signs, symbols, pictograms, colours, images, illustrations and logos. The product of this creative work, the advertisement, has to improve and to realize the AIDA concept, that means: to touch the attention, to declare the interest, to feel the desire and to action.
Thus, the advertisement is a very important vehicle because its participation in the process of specialized communication of graphic advertising.