Apple’s mission statement is very specific in indicating what the company does and will do. Details about certain product lines are included to show the firm’s current condition. The mission statement mentions Macs, OS X, iLife, iWork, and others. These details are important in recognizing and setting the baseline for future actions that Apple will implement. These future actions are also provided in detail. The mission statement includes details about what Apple intends to do in its various businesses. For example, the firm states that it is “defining the future of mobile media and computing devices.” This part of the mission statement shows that Apple plans to continue focusing its research and development on mobile devices and related media. Such mobile media may include online media via iTunes, which is accessible through mobile devices like iPad and iPhone. These points show that Apple’s mission statement is accurate in depicting the company’s situation and goals. However, the mission statement is quite narrow in representing possibilities for Apple, which is currently in the best position to explore a wider variety of options. It is also worth noting that this mission statement is a departure from Steve Jobs’ original mission for the company: “To make a contribution to the world by making tools for the mind that advance humankind.” Apple’s mission statement has shifted away from a general picture of the business, toward a specific reflection of what it wants to achieve in terms of goods and services