You may have noted that the model in Exhibit 1.2 is for a single-SBU firm for a multiple-SBU firm the model is adjusted as shown in Exhibit 1.7 as car be seen there first the corporate-level executives determine the overall corporate strategy they do this examining the level of achievement of objectives relative to their SBU and other businesses they could enter then they assess how the SBU are doing relative to each other and potential SBU then they allocate funds to the SBU and establish policies and objectives with them