In that report the results of a survey of corporate executives was presented listing, in order of importance, the “sustainability-related issues” that companies believe will impact their business organization. These included:
- government legislation
- consumer concern
- employee concern
- concern over environmental pollution
- depletion of resources (non-renewable and renewable, like water)
- societal pressures
- global political security
- population growth
- climate change
In fact, in the figure below, from the report, it is clear that economic/business issues are the main drivers for sustainable business plans, starting with improved brand image reputation and increased competitiveness