I often play basketball and I surf the Internet. I watch TV day but I never read. At school, our every teachers often say: "Reading is important.". Why? I'm not interested!
Surprise! You are already reading quite a lot! How do you find out the results of the basketball league? Do you look them up in the newspaper? That's reading. What do you do when you surf the Net? You read the screen. And how do find out whats on TV? You you read the listings! Reading does not only mean reading a book. There is written language everywhere around you: on packets of crisps, on buses, on street signs. Tomorrow, try this experiment: take a piece of paper and make a note of everything you read on your way to school, even single words. At the end of the day, look at your list and see if you still think reading is unimportant.