With the legal framework in place, a free market in faith will develop in which religious
firms must compete with each other for the loyalty of spiritual consumers. The will to compete
in a free market is predicated on the premise of member maximization. That is, religious
firms, especially those belonging to proselytizing faiths, such as Islam and Christianity,
prefer more followers than less. A larger membership base means more souls saved and
greater resources for the spiritual organization, which must depend on tithes and donations
from believers in the absence of state subsidies
With the legal framework in place, a free market in faith will develop in which religiousfirms must compete with each other for the loyalty of spiritual consumers. The will to competein a free market is predicated on the premise of member maximization. That is, religiousfirms, especially those belonging to proselytizing faiths, such as Islam and Christianity,prefer more followers than less. A larger membership base means more souls saved andgreater resources for the spiritual organization, which must depend on tithes and donationsfrom believers in the absence of state subsidies
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