Technology efforts also help create a ripe market for content creators focused on easily disseminated digital content. Singapore recently made a push for technological developments and startup incubation, aiming to rival some of the world's most innovation-focused nations. Venture capital firms are also more closely eyeing the Southeast Asia and Singapore markets. And established startups that have seen success around the globe, such as Uber and Airbnb, are setting sights on Singapore and have expanded there internationally.