The professional lives of accountants
are being reshaped by social
collaboration and the new possibilities
it creates. Crowdsourcing is being used
to accelerate and improve the
development of products and services,
and crowdfunding is bringing start-ups
and projects together with sources of
finance. The US Securities and
Exchange Commission recently
announced that social media outlets
such as Facebook and Twitter can be
used to make disclosures to investors as
long as they have previously been
advised that this is a possibility. Social
tools are being integrated into systems
such as customer relationship
management and enterprise resource
planning to provide new ways for
finance to collaborate with its
‘customers’ in other parts of the
enterprise and outside it.