It was too banal to define the collection as commercial. Way beyond that, it was about connection. Rick's "relatives" were the women who have played a part in his life over the years—as friends, as employees, as models. Many of them now have their own families. Owens underlined a sense of continuity by having them walk more than once in the show wearing the same outfit. Confusing for the audience, until they grasped that this was a real circle of real lives.