Lampila and Lähteenmäki (2007) agreed that consumer acceptance is often the key of success as far as
food processing method is concerned. The general guidelines in Islam state the specific motives behind
halal concept. Apart from religious value, the motives also include to preserve life, to safeguard future
generations, and to maintain self-respect and integrity (Muhammad, Norhaziah, Nuradli and Hartini,
2007). The concept of halal today is beyond religious value. The rising concern on health among
consumers today is an advantage for halal food producers, simply because health concern in food
consumption basically shares the same value with halal concept. The concept of being healthy means
being watchful over what is taken into the body, on the cleanliness of the food, the source of the food and
also the method of handling and preparing the food. The main reason is to minimize any harmful effects
to the body.