The soaring land price in the eastern area of Bangkok has caused major players to add on retail spaces onto their portfolio. In Q4 2015, the opening of Crystal Veranda and Central Festival East Ville offer additional supply of shop spaces to cater for increasing number of residential projects in the approximate area
Supply side
1.3.1 Marketing mix 4Ps+3Ps (Copy from Leaflet)
Product: Retail will be one of the three components situated in zone C which will be named as “SMART Healthy Vibrant Town” covering …. Sqm of retail over… floors. Goods zoning will be in place later on.