Imabari Towels have been marketing japanese textile history sine 120 years. By a perfect fusion between traditional production techniques and the latest equipment, we are not pursuing to look only attractive, but rather our mission is to produce towels with the largest range of usage. Moreover, the region where Imabari towels are produced is blessed with soft water wuith very little comtent of heavy metalls. through bleaching using water of such fine quality it is possible to produce fabrics that are delicate and soft to the touch and showing vibrant colors. Our goal is to produce towels being at the same time kind to the environment people.