I’ve got a nifty new product proposal that can't help but make money, and top management turns thumbs down.
No matter how we price this new item, we expect to make $390,000 on it pretax.
That would contribute over 15 cents per share to our earnings after taxes, which is more than the 10 cent earnings -per-share increase in 2015 that president mode such big thing about in the shareholders' annual report.
It just doesn't make sense for the president to be touting e.p.s. while his subordinates are rejecting profitable project like this one.