Scientific problem.
In Lithuanian, as well as in foreign scientific literature, the problem of designing and maintaining high quality services and products, can be observed and analyzed. One approach suggests (Ghobadian et al, 1994) that problems of service quality mainly occur in the organizations, where the proper concern about identification of customer needs and expectations and feedback getting persists; the other approach concerns the impact of tough competition on the possibilities for organizations in differentiating their products in the market, formatting new attracting service packages, and representing it to consumers. Consequently,quality maximization, its constant improvement, and timely renewal of the tourism market strategy become vitally important. The problem rises with the question: how to measure and evaluate tourism service's quality?
Scientific problem.In Lithuanian, as well as in foreign scientific literature, the problem of designing and maintaining high quality services and products, can be observed and analyzed. One approach suggests (Ghobadian et al, 1994) that problems of service quality mainly occur in the organizations, where the proper concern about identification of customer needs and expectations and feedback getting persists; the other approach concerns the impact of tough competition on the possibilities for organizations in differentiating their products in the market, formatting new attracting service packages, and representing it to consumers. Consequently,quality maximization, its constant improvement, and timely renewal of the tourism market strategy become vitally important. The problem rises with the question: how to measure and evaluate tourism service's quality?
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