Social media has never been more prolific than it is today.
Companies are investing millions of dollars into technologies and strategies to help guide their social media engagement in an effort to improve relationships and build their reputation, among other outcomes.
Social media poses a challenge with a multitude of evolving platforms.
As the tastes of stakeholders change or the platforms evolve to “better” serve stakeholder needs, organizations must constantly adapt. With considerations of paid, earned, and owned media, organizations must understand how the integration of social media fits within their organization’s strategy.