Introducing a strategy of the, right car for the right market at the right price and on time recently. Furthermore, it needs to continue strengthening product portfolio with a multi-purpose high-quality vehicles belonging to the family oriented modern lifestyle needs. By using the right technology and keeping finger on the pulse of customer needs, really believe that this will help bringing the company closer to achieving its goals of dynamic product portfolio.
As a strategy given above the Proton Inspira was launched which has almost zero difference between the Inspira and Lancer save for Proton’s unique front end design, which is of a V-shape as opposed to Mitsubishi’s trademark trapezoidal “jet fighter” grille. This will be followed by Ispiira 2.0.