Everything about Apple Inc is the talk of the town, for example, the new Ipad, Iphone, Apple Map or even the environmental and labor issues at its suppliers' facilities. Surprisingly, IT research firm Gartner ranks Apple Supply Chain as the best supply chain in the world for 4 years in a row. Without a doubt, Apple Inc is the world leader in Innovation, Branding and Software Ecosystem. But, is Apple's Supply Chain really the number 1? This case study will show you the analysis of Apple Supply Chain core processes, challenging issues and complexities of its operations.