Understanding and measuring tourist satisfaction is one of the greatest importances for the tourism
industry because satisfied tourists tend to transfer their positive experience to other potentional tourists
and want to visit same region or otel repeatedly. Besides, assessment of tourist satisfaction relating to such
shopping attributes allows decision takers to modify strategies and increase shopping satisfaction (Ellis
and Marino, 1992). Thus, developing successful destination marketing, management strategies and quality
improvements programs requires measuring their tourist satisfaction, identifying the problems and
focusing on the right solution methods. In this research, Descriptives Analysis, Independent-samples Ttest
and one-way ANOVA are used to determine tourists’ shopping satisfaction and perception, and
significance differences are found on the perception of shopping based on the tourist nationalities
Understanding and measuring tourist satisfaction is one of the greatest importances for the tourismindustry because satisfied tourists tend to transfer their positive experience to other potentional touristsand want to visit same region or otel repeatedly. Besides, assessment of tourist satisfaction relating to suchshopping attributes allows decision takers to modify strategies and increase shopping satisfaction (Ellisand Marino, 1992). Thus, developing successful destination marketing, management strategies and qualityimprovements programs requires measuring their tourist satisfaction, identifying the problems andfocusing on the right solution methods. In this research, Descriptives Analysis, Independent-samples Ttestand one-way ANOVA are used to determine tourists’ shopping satisfaction and perception, andsignificance differences are found on the perception of shopping based on the tourist nationalities
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