Convergent validity can be assessed by examining composite
reliability (CR) and average variance extracted (AVE)
measures (Fornell and Larcker, 1981; Hulland, 1999). As
shown in Table 2, the CR values indicate good consistency
of all constructs bar one, when using the threshold of 0.7
(Nunnally, 1978). The proportion of total variance in a construct
that is extracted by the component set of indicator
variables (AVE) should be greater than 0.50 (Chin, 1998;
Hair et al., 1998). This is true for all but one variable, which
is 0.38. Therefore, most measures indicate good convergent
validity.