Characteristics of QR code use (%).
What type of content have you accessed via a QR code?
A link to a discount voucher 28
A link to make a purchase of goods, tickets, etc. 24
A link to enter a competition 18
A link to interactive web content, e.g. a game 36
A link to more information on a website 73
A link to more advertising material 27
A link to a text file 12
A link to a discount voucher 28
On which of the following items have you scanned a QR code?
From an outdoor advert or poster 53
On a website 30
From a newspaper or magazine advert 60
On a flyer or leaflet 44
On product packaging 34
On a print voucher 17
On clothing 3
Other (please specify) 16
From an outdoor advert or poster 53
Where were you when you scanned a QR code?
At home 56
At work 42
In the street 58
On public transport 30
In a shop or supermarket 21
In a restaurant 12
In a pub, bar or club 26