The presented case study is about a Thai family business, Bertram Chemical (1982) Co.
Ltd., manufacturer and distributor of homeopathic, non-prescription herbal products. Their
core product Siang Pure Oil is based on a traditional recipe passed on over generations among
practitioners of traditional Chinese medicine. Nowadays, the company is more and more
faced with counterfeits from local and global competitors that endanger their home market
position and future growth perspectives on international markets. The case poses a number of
questions on traditional knowledge and IP management, international IP management and
growth in SMEs.