This is a generation of digital natives:
Gen Zers have an entirely different set of online habits than previous generations, and they spend money in new ways.
Meeting Generation Z With Video
Gen Zers have an entirely different set of online habits than previous generations, and they spend money in new ways. They’d rather buy a story than a sale item, and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away.
If you want to reach this audience with your product or service, keep these three tips in mind: