Such benefits may be welcomed by some employees who perceive that they
can simultaneously achieve individual autonomy and contribute to enhanced
organisational performance. Corporate culturalism is not however a neutral, apolitical
phenomenon, for far from lessening management control, it refines and extends it
through the design of value systems and the management of symbolic and emotional
aspects of the organisation (Willmott 1993). Instead of providing intellectual and
cultural resources to help individuals reflect upon and choose from the myriad
of possibilities and opportunities that may exist, corporate culturalism subscribes
individual choice to the authority of corporate values by giving the impression that
personal autonomy is respected and enhanced (Willmott 1993).