In the field of e-loyalty several structural models of trust and its relationship to repeat visits to e-commerce sites have been presented (Jevons & Gabbott, 2000). Privacy has emerged as a unique and important dimension of e-loyalty (Ratnasingham, 1998).
Jevons and Gabbott (2000) maintain that in the area of e-loyalty many structural models of trust and its relationship to return visits to online shopping sites have been demonstrated.