According to a study from the University of Cambridge, Facebook ‘likes’ can be used to gather information about your sexual orientation, politics, religion, intelligence and emotional stability. We tend to use this ‘like’ button indiscriminately, unaware of what the effects may be. Summarily, if you ‘like’ certain things, they become indicators of the type of person you are. For example, according to the study, indicators of male homosexuality were pages such as the “No H8 Campaign” and “Wicked: The Musical”, whereas male heterosexuality was indicated by user likes of “Wu Tang Clan” or “Shaq”. Supposedly we can also predict whether a user is introverted or extroverted, their intelligence level and their political alignments according to their liked pages.