Yet the question of whether market failure is an appropriate justification for intervention need not concern us here, for it is sufficient to recognize that if dY/dCI < 0 then policy intervention can be justified only if it is also true that dU/dCI > 0. If model 1 is true, then policy prescriptions should centre about income and resource reallocation or price maintenance in order to protect an inherently valuable asset (i.e. cultural production) that is naturally and continually under threat in a market economy.