Prada Store (Epicenter)
5-2-6 Minami-Aoyama
Minato-ku
Tokyo
Japan
Herzog and de Meuron 2003
Prada's Tokyo “epicenter”, in the fashionable Aoyama district, is the company's second radical approach to fashion-store architecture, following Rem Koolhaas’ flagship store in New York. The intent is "to reshape both the concept and function of shopping, pleasure and communication, to encourage the meshing of consumption and culture.