ECONOMIC POWER OF CUSTOMERS
They are few in number. The number of customers to hospitality firms tends to be large.
They make high-volume (regular) purchases.
They product they buying are undifferentiated (also known as standard or generic) and plentiful.-- Competitive convergence.
They are highly motivate to get good deals.
They can easily integrate backward and thus become their own suppliers.
They are not concerned about the quality of what they are buying
They have an information advantage when compared to the firms from which they buy products and service
They are well organized--Tourist may join club or association to increase their ability to obtain discounts.