AUGMENTED HUMAN
The line between human and technological device is blurring as smart technology puts people in greater control of their individual health and beauty needs.
Vivienne Rudd, Director of Insight, Beauty and Personal Care at Mintel, said:
“As consumers become increasingly familiar with using technology to track their health and well-being, they are looking for beauty brands to offer products and devices that boast similar functionality. New product development in augmented reality is providing the next step in virtual mirrors and real-time visualisation of the effects of beauty products on the skin and hair.”