It is important that all employees have a clear understanding of the organization's vision and strategy, with everyone working to common goals and objectives. A vision statement is not about what the company currently is, but what the company hopes to become. The organization's MP&L vision and strategy should be a fundamental part of the overall business vision and strategy. As an example, the company may already meet the required standard in customer support, but has a vision to move customer support to a higher level within a given time period. For the MP&L process to be efficient and effective, the MP&L vision including MMOG/LE, should be acknowledged as an important part of the operation and resources allocated accordingly.