Employing natural colors is the current marketing trend because of consumers’ concern about the safety of artifi- cial food dyes, reinforced by possible health benefits of the natural pigments. Replacement of the former by the latter, however, is challenging because natural colorants are usually less stable, more costly, are not as easily utilized as artificial colors, require more material toachieve equivalent color strength and has limited range
of hues.
Employing natural colors is the current marketing trend because of consumers’ concern about the safety of artifi- cial food dyes, reinforced by possible health benefits of the natural pigments. Replacement of the former by the latter, however, is challenging because natural colorants are usually less stable, more costly, are not as easily utilized as artificial colors, require more material toachieve equivalent color strength and has limited rangeof hues.
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