Then again, what if Halstead's skepticism was well placed? How will the product have performed in the thousands of complex and high-speed encounters that occur on football fields across the United States? More testing and slower rollout might lower some risk, but it would also provide rivals time to copy the chin strap and beat Battle Science to the market. One thing was certain-the company couldn't stand still now. All the recent publicity-even from critics like Halstead-had pushed the company onto the field with respect to the concussion controversy in football. If Circo had any doubts about his product, it was time to face them before it was too late. Otherwise, it was time to set his strategy for moving forward while managing intense risks and likely controversy.