Food product development is another way how food
innovation will play a vital role in the food security. Food product
development is a process of creating novel and innovative
products to benefit the customers in terms of better product shelf
life and nutritional status. In this process an innovative product
could be based on an existing product or an entirely new product
to target a particular market segment or consumer requirement.
Therefore, understanding the consumer needs and expectations
will influence on the product success.6 Innovation in product development
is not only to create new product or redevelop an existing
product, but it is also an important process to increase food
security. According to the world food programme website, approximately
850 million people in the world do not have enough
food to consume and most of them live in developing countries.7
Some examples of new and innovative food products and technologies
ideas that can positively impact on global food security
in coming years are given in table 2.