Golden rules of complaints handling
Penguins complaint department
Although no one likes receiving a complaint, they present you with an opportunity to identify and rectify specific problems with your current systems or product. They can also help you to develop your relationship with your customer by allowing you to demonstrate that you value their trade by taking their concerns seriously and dealing with their complaint
Develop a strategic plan
Have a clear, flexible, welcoming and open policy on complaints
A complaint is a gift and you should consider yourself lucky that a customer is prepared to give up valuable time to help you improve your organisation.