The programme will take effect on July 13. However, according to Mr Phuphal, Toyota pledged to re-employ those employees in their same positions within a year. "The company attributes the programme largely to the depressed condition of Thailand's automotive industry, which has been hit by the first-time car buyer scheme and the poor global economy," he said. "After the tax-rebate programme expired in 2012 Toyota has been trying hard to adjust its manufacturing to cope with the sluggish sentiment." Toyota's current production is only 60-70% of total productivity. Although Toyota's popular Hilux Revo pickup truck made its world debut last year, domestic sales remain tepid.
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