Now that we've established a profile for our two key visitor segments, let's take a look at some heartbeat metrics to see how effectively hotel sites are satisfying these visitors. In terms of top-line satisfaction, leisure travelers came out narrowly on top. Their Perceptions Satisfaction Index score for January through May of this year was 7.1, which was slightly but significantly above the 7.0 PSI score posted by business travelers. Leisure travelers posted higher satisfaction than business travelers in several key areas. Leisure travelers were more likely to consider the hotel site in question as their collective starting point when planning a trip, and they rated the sites higher in terms of content relevancy and overall responsiveness to their needs.