Since its inception the business until the present. Starbucks place themselves into Third Place, customer experience with drinking black coffee taste and addictive atmosphere. While True Coffee Positioning changes according to the person's lifestyle and more business opportunities. From Internet cafe to come into Knowledge Society, but both have the same goal is to draw customers into the store as much as possible.
Starbucks has strengths as a brand has a story and global success. Especially from the employee, Can be created as a selling point to Starbucks. In addition, Starbucks realizes the customer changed the age trend. Young entered the coffee shop more. Make Starbucks has added a variety of drinks more. To expand the customer base from 20-45 years of age, increase the minimum starting age group is 16 years old.
StarBucks Way still guide make Starbucks strong and growing. The key component is the "quality coffee” Recruited to carefully. "Employees" through intense training. And the "atmosphere of Starbucks," which comes from the design concept of the same all over the world.
Advantages of Starbuck
1. coffee beans have a golden point.
2. the coffee beans from the branches in foreign countries only.
3. There is a beautiful shop decoration.
4. many manu, it was support customer needs.
5. is a brand that has been accepted.
6. credit card payments
7. Have to accumulate points.
8. packing material is made of polished glass.
Disadvantages of Starbuck
1. too expensive
2. only by loud Mall.
3. raw materials come in high price.
Advantages of True Coffee
1.Coffee beans are the only coffee.
2.the atmosphere bright
3.high-speed Internet
4.coffee, drinks, and candy.
5. Cheaper.
Disadvantages of True Coffee
1. only by loud Mall.
2. Some employees branch no manners.