I. INTRODUCTION
OCIAL networking sites were defined as virtual
communities offering their members the possibility to
make use of their inherent Web 2.0 features, namely
networking and sharing media content (Kuss & Griffiths,
2011). Since the members and the owners were humans, the
evolution of social networking sites became complex as the
human being (Master, 2008). To understand this complexity,
the best method of the study is qualitative method (Key,
1997). The qualitative research could help the researcher to
understand the small scales of online communities to solve the
macro problems of the whole social networking site. Likewise,
the scientific problems should be analyzed sequentially,
starting with the simplest elements and progressively
proceeding to the more complex (Morçöl, 2012).
The qualitative research offers flexible tools for the
researcher to understand the online users' perceptions,
emotions, behaviors and phenomenons among the social
networking sites. The researcher him/herself is also considered
I. INTRODUCTIONOCIAL networking sites were defined as virtualcommunities offering their members the possibility tomake use of their inherent Web 2.0 features, namelynetworking and sharing media content (Kuss & Griffiths,2011). Since the members and the owners were humans, theevolution of social networking sites became complex as thehuman being (Master, 2008). To understand this complexity,the best method of the study is qualitative method (Key,1997). The qualitative research could help the researcher tounderstand the small scales of online communities to solve themacro problems of the whole social networking site. Likewise,the scientific problems should be analyzed sequentially,starting with the simplest elements and progressivelyproceeding to the more complex (Morçöl, 2012).The qualitative research offers flexible tools for theresearcher to understand the online users' perceptions,emotions, behaviors and phenomenons among the socialnetworking sites. The researcher him/herself is also considered
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